Project manager, violinist, communicator, consultant, lecturer

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Project manager, violinist, communicator, consultant, lecturer


Who I am

I am a consultant, trainer, lecturer, former violinist, communicator, project manager, passionate about marketing and communication. I thrive on creativity and the unexpected, and I am an advocate for change and relational sustainability. I am deeply in love with Mozart.

After a successful career as a violinist performing in renowned concert halls and alongside the world’s top conductors, and after serving as the general manager of the Symphonica Toscanini under the musical direction of Lorin Maazel.in 2012, I encountered a setback when I broke my wrist. This led me to reinvent myself and establish Amusart, a project that revolutionized the norms of communication and marketing in the classical music industry in Italy.

Within a few years, Amusart became a point of reference for creative promotion of artists and institutions, with a strong focus on the digital world and the goal of making classical music accessible and understandable to everyone.

In recent years,

the Amusart project has undergone a transformation and now focuses on supporting the new generations and collaborating with innovative projects that look to the future. This includes a free tutoring program for four selected Italian artists based on their artistic and media qualities, an online academy for classical music management, and a hub dedicated to the most creative and unconventional projects.

I conduct masterclasses, workshops, and conferences, and I teach Strategic Management of Classical Music Artists.This is aimed at facilitating the entry of young artists into the market and assisting professionals in promotion and marketing.Topics covered include personal branding, visual identity creation, web development, social media strategy, and building an online and offline network.

Supporting young artists

In 2017, 2018, and 2019, I represented Italy on the jury of the EUYO-European Union Youth Orchestra, and I have always been committed to supporting the younger generations. I provide scholarships to young artists and future managers who demonstrate vision, solidity, and creativity

I am a lecturer Visual Identity e Social Mediain the Master’s program in Style and Management in the Music Industry at the Accademia Costume e Moda in Milan. I also serve as a trainer in Career Management for classical music artists in the “Attraverso i Suoni” project by A.Gi.Mus. and in the MARTHA Academy and professor of Career Skills at theECMA-European Chamber Music Association for the Scuola di Musica di Fiesole.

The institutions where I teach

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