Classical Music lies in the DNA of any musical creation,
it' s the root of the essence of any real music professional.
Classical Music lies in the DNA of any musical creation, it' s the root of the essence of any real music professional.
I'm a manager, lecturer, communicator, coach and consultant in classical music marketing.
After a successful career as a professional violinist, sharing the stage with the greatest international conductors and soloists in the world’s most important halls, in 2012 I founded Amusart | classical music creative agency, as CEO and creative director.
In a few years, Amusart grew to be a leading company in the Italian market and nowadays it stands out for communication, promotion and marketing in the classical music industry. Services ranges from visual identity to brand identity, from web development to social media management, with a special focus on digital marketing and artist promotion. Clients include classical music performers and well reputed institutions.
In 2021, I launched the Classical Music Management Academy, an e-learning platform to offer educational programs to musicians and professionals. The goal is to provide audience with the necessary digital skills to manage their business independently and professionally.
I regularly hold master classes and workshops on strategic management for classical music professionals. I teach personal branding techniques, web development and social media management approaches as well as digital network implementation, to improve the competences and to maximise an artist potential.
I am concretely committed in supporting young and talented managers and artists, providing scholarships and internships opportunities to those who stand out for their vision, creativity and solidity.
In 2017, 2018 and 2019 I was the Italian representative in the jury of the EUYO-European Union Youth Orchestra selections and a member of IAMA – International Artist Managers’ Association.
I am currently coaching and consulting the project Attraverso i Suoni – A.Gi.Mus. Future System, guest professor in Career Skills at Ecma-Pro and lecturer in Visual Identity & Social Media in the Master Style and Management in Music Industry at the Accademia Costume e Moda in Milan, Italy.
If only the whole world could feel
the power of harmony.
Partnership & Collaboration
In 2012, an accident to my left wrist forced me to quit my activity as a violinist and that moment became an important turning point for me. Even before that, I had already realised how strong my passion for management was while I was managing the Symphonica Toscanini for 7 years under the artistic direction of Lorin Maazel.
I then decided to found Amusart to create a new benchmark in the classical music and a forward-looking agency. I can say now that my accident was my good fortune because it made me find out my real path and my true nature: communicating classical music.
During my dual career, I was lucky enough to collaborate with artists and institutions of the highest level, who have enriched me with ever new experiences and ideas.
Here are some of them!