After a successful career as a professional violinist, sharing the stage with the greatest international conductors and soloists in the world’s most important halls, in 2012 I founded Amusart | classical music creative agency, as CEO and creative director.

 

In a few years, Amusart grew to be a leading company in the Italian market and nowadays it stands out for communication, promotion and marketing in the classical music industry. Services ranges from visual identity to brand identity, from web development to social media management, with a special focus on digital marketing and artist promotion. Clients include classical music performers and well reputed institutions.

 

In 2021, I launched the Classical Music Management Academy, an e-learning platform to offer educational programs to musicians and professionals. The goal is to provide audience with the necessary digital skills to manage their business independently and professionally.

 

I regularly hold master classes and workshops on strategic management for classical music professionals. I teach personal branding techniques, web development and social media management approaches as well as digital network implementation, to improve the competences and to maximise an artist potential.

 

I am concretely committed in supporting young and talented managers and artists, providing scholarships and internships opportunities to those who stand out for their vision, creativity and solidity.

In 2017, 2018 and 2019 I was the Italian representative in the jury of the EUYO-European Union Youth Orchestra selections and a member of IAMA – International Artist Managers’ Association.

 

I am currently coaching and consulting the project Attraverso i Suoni – A.Gi.Mus. Future System, guest professor in Career Skills at Ecma-Pro and lecturer in Visual Identity & Social Media in the Master Style and Management in Music Industry at the Accademia Costume e Moda in Milan, Italy.